Validation enters the picture once again. Lots of buzzwords. Marketing. Angles. Diversity. Social Economics. Propensity to change. Strategy. Innovation. Entrepreneurship.
The arguments were entered that marketing as a whole was a lot of superficial smoke and mirrors and very little to do about content. Social media, video games… the entertainment industry as a whole. Is it just a get rich scheme to line the pockets of a few individuals?
Well, the honest answer.. to a degree is yes. Look at those even semi successful within those realms. Take a step back and look at a big portion of corporate America. The rich get richer, and the rats scurry to try for their leftovers. Then there’s the copycats and sycophants. Its a race to try and push your way up front. Maybe Candy Mountain is at the top. At which point, I’d have to say.. move over I want some fairy floss and Snow caps please. Nom nom nom.
I want to believe that there are genuine people in the corporate and entertainment sectors. And while social media may very well have many of the same components attributed to marketing callousness, I think it’s a step in the direction of forcing people to be more genuine.
I have had a love affair with these industries for years now. I get defensive when they are bashed. I do not disagree that there are many negatives and potential for failure. Humanism sets in, and I think that’s the main reason I get upset.
The reason why stereotypes even exist, is because at the base of them, lies truth. Truth is not a pretty picture. But there comes a point where you need to buck up and accept that and/or make steps toward a proactive change.
Things I have found that I want to attain:
- a career as a writer- This is something that I’ve had some major potential leads towards and when it came to application time, scared myself out of trying.. for fear of success as well as failure. No more of that crap. I need to embrace the chance of both. Hell, there really isn’t a such thing as failure if you try and learn from it right?
- further involvement in social media- I want to see those strengths become more apparent. I want to instigate further discussions and the open source diversification for better free flow of ideas for change. Most people from the outside see transparency and just another marketing ploy. It is part of the reason why the word recession has been coming about. Let’s give them something positive and clean up that image.
- a public relations position within a company that is involved with the things I am passionate about- I am confident in my relations with people in a business setting. I want to use the one asset that matters most more: my brain. I want to grow and expand and learn in the best way I know how.. from experience and failure and not superficial means. I think companies need to focus on finding more people that still hold this passion. I know many business professionals- however see less this tenacity.
I have found that these things have their place in todays society. However change starts within. With one person. There is opportunity out there. We can always be better than what we are.
I think there needs to be some major revamping to the images our industries are projecting. I think that dividends will still come, and even more so, when paired with authenticity. Additionally, I think the general quality of content many places are providing is considerably under par. There needs to be more attention to this aspect, and less about just the marketing. Marketing attracts clients, content retains them.
The power of social media is there.. I firmly believe that it has not reached its potential. We, as a collective should focus and brainstorm more about that. And thereby, once we’ve reached realization, ascertain it to be a solid actualization.
For our dreams.
For our visions.
For our businesses.
For our consumers.
As our consumers.
“All men dream… but not equally.
They who dream by night in the dusty recesses of their minds wake in the day to find that it is vanity; but the dreamers of the day are dangerous men, for they act their dream with open eyes, to make it possible.” —T.E. Lawrence