Design: United in Color We Stand

Originally I started to draft this post for a client that I regularly contribute pieces about colorful experiences and how they impact our everyday.  Today, however, media is frowning against anyone talking about anything regarding 9/11 on a brand format.  Rather than face a media frenzy about it, I decided to not publish the piece for the client.  However, as I’m not a complete fan of censorship and feel that the piece still deserves light, here is a slightly modified version of the article not posted and my take on  design and its importance with relation to a major event in the headlines-

I remember that fateful day now twelve years ago, I want to put my heart out to all those who were lost and for the vibrant colors extinguished by the events that happened September 11, 2001.

In reflection of these events, let us turn to the colors that helped make headlines and assist into the impact of getting messages like “United We Stand.”

Color and composition are an integral factor of design.  Whether it’s showcasing a tragic event or otherwise, design execution can make your audience remember or forget.

Today we remember the events and the great design elements.  The presence of bold or muted colors or absence of color at all can make or break a design.  In examples taken from a wonderful showcase on http://www.poynter.org, we take you on a journey through time, color, and textual composition.

The first example above demonstrates how minimalist design can still be tremendously impactful.  Old Glory is hinted at as “The Desert Sun” drops its three bold colors into this powerful cover. The next time you look at a box of colors and only find a small sampling to choose from, do not fret as you may have everything you need.

Matching shades of a similar color can also convey depth in your design.  The cover for “The Courier News” piece highlights that in four shades of blue as each box present in the images represents the lost towers.

Lastly, “The Daily News” showed a bit more somber look at the decade past with their cover.  Using its bright orange and simplistic dark color contrast of the buildings, one could detect a sense of sadness.  Even without the words “We will not forget,” the viewer is taken back into a time machine remembering that fateful day.

How will you remain united today?  Will you be bold enough to stand up and show your colors in design and composition to greatly impact your audience? To those amazing visual artists and to those whom are commemorated today with these images, I salute you.  Thank you for being brave enough to use your talents to make an impact.. even if it is a controversial one.

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